Perhaps this title is slight hyperbole, but not by much. Nerd Skincare, a San Francisco startup founded by biomedical engineer Evelyn Chen is going all out for their first ever ad. Chen tracks adult acne around the clock for nine solid days via a head-mounted camera.
The young CEO isn't the only star of this five-minute video though big props to her for infecting her own face with bacteria as an on-air product demo. Actress and comedian Laura Clery takes the role often played by celebrities in zit-cream testimonials and runs with it, showing the dramatic fallout of pimple breakouts. It's delightful and hey, if you throw everything at the wall, something's gotta stick, right?
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