McDonald's Unveils New Hamburglar, People Everywhere Groan

McD's is after me (apparently, so is my wife)! Tweet #RobbleRobble to keep them off my trail. https://t.co/JBVThrmHir

— McDonald's (@McDonalds) May 12, 2015

McDonald's released a pair of tweets today, debuting its new Hamburglar. People are predictably rumbling about the new mascot, but I don't think it's too terrible. If nothing else, he's embracing his suburban dad roots while trying to steal some patties.

However, the hashtag of #RobbleRobble is a little confusing. The Hamburglar may now be mistaken for an angry South Park mob. On second thought, that might be the greatest thing ever.

I’m dodging McD’s at every corner, keep tweeting #RobbleRobble, America! Time to grab more Sirloin burgers… https://t.co/61Lhd61ey6

— McDonald's (@McDonalds) May 12, 2015