New Madden Commercials With Ray Lewis and Paul Rudd are Fantastic

This year's iteration of EA Sports' NFL game, Madden '13, is supposedly chock full of new features, such as a "fluid" motion and all-new presentation. I'm super skeptical of Madden games, as they seem to always gain two new bugs for every one thing they improve. The NBA 2K series is, in my eyes, a way to continually better a game from year to year. Madden has yet to achieve that, although they're at least giving it some effort this year. Regardless, the ad campaign is pretty funny. It's got Paul Rudd and Ray Lewis as rivals from birth, essentially. And it's them cracking jokes and insults while playing the game. Here are a couple of the more mirthful ones.